Community Marketing
- No marketing budget
- Word of mouth is probably the major channel
- Website needs to make a good impression
(seen seamonkey-project.org yet?)
- T-shirts, etc. are nice,
there are decent web shops,
but intl shipping and customs are expensive
- Logos and buttons for spreading the word on websites
- Press reviews - small projects are lucky if some reporters like them
- Don't underestimate the blogosphere when targeting advanced web users
- Try to reach your primary target audience(s)
- As a browser, you easily lose users when websites don't work
